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The family owned Leticia Herba Llc. was grounded in 2004 to develop and produce cosmetic products. The first full time employee started in 2006. We opened the development laboratory and the office.

Today our portfolio includes more than hundred-fifty regularly sold products. In order to fulfil the development requirements of our partners and our own brand we come to the market with cca. twenty new products each year. We issued our own brand drRiedl in 2014. drRiedl is a registered cosmetic brand name in the EU.


Basis to our philosophy is quality, continuous development, flexibility and speed. What do we mean by those in practice?

  • We use ingredients and packaging material only from reliable sources. Production is exclusively carried out in qualified production sites.
  • Our product development follows the newest scientific results and market leading trends, targets to increase the ratio of herbal ingredients.
  • Our product portfolio is developed continuously according to the market requirements and the trends on the world market.


In order to focus our attention to the realisation of our targets defined in our philosophy, our company does not deal with distribution and marketing activities. Sales is entrusted to our strategic partners, our products can be found besides the domestic markets in several countries.

Our limited human resources are concentrated on the management of the purchasing and production activities. To ensure our flexibility and speed we share with our mostly permanent suppliers our development plans concerning ingredients and packaging material.


Professional experience of our staff goes back far before the start of the company. Our CEO is a chemical engineer. She started her development activity with Fabulon and Richtofit products in 1978. As manager she was responsible for development in three different cosmetic companies in the last three decades.


Our product families being the result of our development and production activities were three times acknowledged with the Hungarian Product Grand Prix.